You hear a lot today about about all sorts of methods to get traffic to your offers.
Things like mobile traffic, social traffic, solo ads, banner ads, pay per view–and the
list goes on.
But, did you know that one of the oldest (if not the oldest) traffic method still
works like a charm.
That method is well written, well organized content.
I recently viewed a video by a marketer who drove over 40,000 free targeted visitors
to an offer in 30 days using content marketing.
But just haphazardly slapping together some poor content won’t work.
There are four very simple rules which should be utilized by every
content writer to insure that the content will convert.
It’s important to note, before you ever begin writing, the difference
between informational content and commercial content.
Commercial content is related to someone looking to buy a specific
item. For example: “XYZ Model 3247 television”. It shows intent to
make a purchase.
For our purposes we will not be focusing on commercial intent keyword
phrases. The reason is because these keywords are extremely competitive
and 90% of the traffic for them goes to paid ads.
Informational content is for people who are looking for just
that–information about a specific topic or problem they need solved.
An example of an informational keyword is: “best tv’s for 2016”.
Informational content works very well with organic traffic because
it’s much less competitive and usually the keywords are long-tail
keywords which are easier to rank for.
There are 4 steps to writing good content which converts
These steps are not difficult to understand, but for your content
to convert, they must be followed religiously.
Before even putting pen to paper know what keywords are being
searched for by your target audience.
To write content that will have your desired effect on your audience
you must find informational keywords that you can use in your
Ask yourself how you would search for information on your
intended topic. Once you’ve decided on your search terms, put
them into the Google keyword planner and check the results.
Remember, you’re looking for long tail informational keywords.
After doing this research, decide on a keyword phrase and use
that in your content.
Finding the right informational phrase will make it infinitely easier
for your content to rank and for visitors to find it.
The title you select for your content is the most critical step
Before making your decision be sure to spend plenty of time
considering it–it’s that important to the success of your content.
You have several choices when considering your title and how
to best structure it.
“The 5 Best Televisions For 2016”. Your content will then be very
specific about only your five choices. The content when using lists
must be very focused.
is somewhat similar to list content because it must also follow
with specific recommendations. For example: “Why should be looking
at XYZ Television for 2016”.
be “What makes the XYZ television your best choice for 2016”.
than the other choices which are much more focused.
Title selection is so critical because it attracts a user to your
content and makes them want to read it. When deciding on a
proper title for your content, take your time and be very
In my next post I’ll reveal the remaining two secrets to
writing content tnat will convert.
See you then.
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